I design, build, manage, and oversee professional websites that are structured around the business, its customers, and its goals — from streamlined professional sites to fully custom Wix Studio builds. I'm Dane — an independent web designer. Not templates. Not a five-person handoff. Just me, thinking hard about your business.
Responsive, accessible, search-optimized, conversion-focused, and built to be maintainable — whether you're a local service company, a growing organization, or an established business that needs a stronger online presence.
No pressure. No retainer required. Just a conversation about where your website stands now.
Maybe you built it yourself on Wix or Squarespace. Maybe you paid someone a few years ago and it hasn't changed since. Maybe it looks fine, but the phone isn't ringing as much as it should.
Whatever the starting point, the question is the same: is your website earning its keep? If not, that's a fixable problem — not a reflection on your business.
No website yet, and not sure where to begin. It's simpler than it looks.
You did it on Wix, Squarespace, or GoDaddy. It works, but it could work harder.
Your business moved forward. Your website didn't keep up.
Not a full rebuild — just a new page, a better form, or a fix that's overdue.
People find you, look around, and leave. That's usually not a traffic problem.
You'd rather hand it to someone who does this every day. Fair enough.
Here's a made-up heating and cooling company — because I won't put a real client's old site on display. Their website is perfectly decent. A business owner could look at it and think it's done.
Summit Ridge Heating & Cooling
We are a full-service heating and cooling company dedicated to providing quality service and customer satisfaction. With years of experience, we handle all your HVAC needs.
Or call (425) 555-0184 — we answer 24/7
Air Conditioning
Heating
Repair
A perfectly ordinary small-business website. Nothing broken. Nothing embarrassing. A business owner could reasonably call this finished. Now let's look at what's actually going on beneath the surface.
"Quality HVAC services for your home" is true — and says nothing. Homeowners don't search for "quality." They search for "my furnace is out and it's freezing." The words change from describing the company to answering the customer's moment.
People don't read a website; they scan it. The most important thing — the thing that gets you contacted — should be impossible to miss. Everything else steps back and supports it. Order matters more than decoration.
Anyone can say "we're great." A strategically designed site shows proof instead: a real rating, specific reviews, licensing, up-front pricing. Trust isn't a design choice — it's content, placed where a skeptical customer is looking.
"Learn more" asks the customer to do the work. A converting site names the next step plainly — "Book same-day service" — and makes it a single tap. When you remove the guesswork, more people take the action.
And yes — the colors changed too. That was the least important part. What matters is that this page now knows its job and does it in the first five seconds.
Scroll to see the shift
Tap the arrows or swipe the preview to see the shift
This is a fictional composite — I'd rather show you the thinking than put a real client's former website on display.
The composite was to show you how I think. This is to show you I've actually done it.
Curtis Hill Estate
Adult family home / residential care
A residential care home needed a website that felt as warm and trustworthy as the place itself — quiet, refined, and immediately reassuring to families making a hard decision.
A calm, elegant design organized around what families actually need to see first: the setting, the care, and a clear next step — with none of the clutter that makes a site feel unsure of itself.
Layered, unhurried pages that lead a visitor from a first impression to a concrete next action — the same hierarchy and trust thinking as the demo, applied to real work.
A website that reads like the home feels — unhurried, trustworthy, and complete.
Luxe & Meadow
Luxury picnics / dreamy sleepovers
Luxe & Meadow is a soft, meadow-inspired professional business website for a luxury picnic and dreamy sleepover company in Arlington and Snohomish County. Light, pastel, and whimsical — a visual direction built around the experience the brand actually sells.
Designed by Dane builds around the business, its audience, services, and goals rather than applying the same visual formula to every project.
April House Adult Family Home is a fully custom Wix Studio website and digital brand system for an established care home in Marysville, Washington. Designed by Dane built the entire site from a blank canvas — responsive layouts, CMS-powered availability, custom forms, accessibility, and local SEO — and developed the complete digital visual system around the client's existing logo.
Different projects need different skills. Luxe & Meadow shows visual direction; April House shows what's possible with a fully custom build and a complete digital brand system.
April House Adult Family Home
Adult family home / residential care
I primarily build small-business websites. But that isn't the ceiling of what I can build.
I built Residential Care Network as a provider-managed residential-care directory and platform, combining searchable location pages with provider accounts, listing management, availability tools, verification workflows, administrative controls, and recurring listing subscriptions.
I'm an independent designer, and I run this like an independent business. That means straight answers, a scope that makes sense, and no forcing you into a relationship you didn't ask for.
The person you talk to is the person who designs and builds your site. No salesperson collecting information and handing the project to someone else. No "let me loop in the dev team."
We agree on what's being built and what it costs before any work begins. No surprise invoices, no scope creep you didn't approve.
When the project's done, it's yours to manage — or ask me to keep helping. No mandatory retainer. Ongoing support is available, but it isn't the price of keeping your website alive.
Squarespace, Wix, GoDaddy Website Builder, Hostinger Website Builder, or a custom build — I work where your business already is, instead of forcing every business into one ecosystem.
Small businesses shouldn't need enterprise pricing to get a serious website, and larger businesses shouldn't be pinned to a small-site plan. The right support should match the size and complexity of the business — quoted transparently, up front.
We'll figure out what your site needs to accomplish, then design and build it around that — clear messaging, strong hierarchy, and a path to getting contacted. No template, no filler.
You may not need another full-service marketing agency. If your company already has people handling advertising, SEO, branding, or broader marketing, Designed By Dane can focus specifically on the website itself — what customers actually see, whether it stays accurate, and whether it's doing its job.
Keep your current team and add an independent layer of website QA — reviewing accuracy, conversion paths, and consistency in context.
Designed By Dane handles ongoing updates, improvements, monitoring, and maintenance directly — on your schedule.
A larger engagement for complex or multi-location websites where Designed By Dane takes on more website responsibility — with or without an existing agency.
Website management should be more than waiting for someone to request an update. I actively review how websites are performing, what customers are seeing, and where information or conversion paths can be improved.
What I noticed
Visitor-behavior monitoring showed a Google Ads visitor repeatedly clicking the "Emergency Service Available" message shortly after arriving on the homepage.
Why it mattered
The behavior suggested the visitor had urgent service intent and expected that part of the page to provide an immediate action.
What changed
The emergency-service element was updated so visitors can directly choose to call or text the company.
Behavior observed → friction identified → conversion path improved.
What I found
Ongoing review identified several areas where live website information needed to be brought back into alignment — including service-area wording, emergency-service language, outdated pricing references, warranty messaging, and contractor-registration information.
What changed
The website was updated to remove unverified pricing, align service-area information, clarify emergency and same-day service language, standardize warranty messaging, add the correct contractor registration information — and add visitor-behavior monitoring for continued review.
Accuracy → compliance → trust → continued monitoring.
What I found
Ongoing website review identified several smaller issues that affected the accuracy and usefulness of the live site as the business evolved.
What changed
Small inaccuracies add up. Ongoing management keeps the website aligned with the business as it changes.
I look at the live website, current content, technical issues, and visitor behavior.
I surface problems, inconsistencies, friction, and opportunities.
I make approved changes or provide clear recommendations.
I recheck the live result and continue monitoring over time.
Audit → Monitor → Improve → Verify
These examples come from ongoing work with local businesses, but the same process becomes even more important as websites grow. Multi-location and high-traffic websites can have hundreds of pages, changing promotions, location-specific content, multiple phone numbers, and several people or agencies making updates. Independent oversight adds another layer of quality control.
Already have a marketing agency or internal team? I can work alongside them — or take on more of the website management directly if needed.
Designed By Dane was built to make professional website support accessible to small businesses. That remains a core part of the business.
Bigger websites can need a different level of auditing, QA, monitoring, reporting, visitor-behavior analysis, and ongoing improvement — scoped to the site rather than a set tier.
And if your company already works with a marketing or web agency, Designed By Dane can complement that team — focused on the website, not replacing anyone.
It can be — but it doesn't have to be. Serious, thoughtful website support doesn't require enterprise pricing, and a larger business shouldn't be limited to a small-site plan either. The right website support should match the size and complexity of the business. We'll agree on the number before we start, and it stays that number.
No. You pay for the project. When it's done, it's yours. If you want me to keep managing it, that's available month-to-month — but it's never a requirement to keep your own website.
I hear that a lot, and I get it. That's exactly why I keep this simple: direct communication, a clear scope, and no slippery recurring charges. You always know what's happening and what it costs.
You don't have to. I build sites with the structure Google needs to understand who you are and what you do. The technical side is my job. What matters to you is whether people can find you — and I'll explain it in plain English as we go.
No pressure, no pitch. Just a conversation about where your website stands now and where you want it to go.